Petr Toman (b. 1975) is a photojournalist, storyteller and content designer with twenty years of experience under his belt. He applies himself in long-term documentary projects, mentoring and commercial assignments.
Building on many years of experience he earned as an art director in publishing house Boomerang and advertising agencies, his work combines photography and written text. He is interested in blurring the distinction between commercial and authorial work, self-publishing and new forms of content publishing. For this reason, he founded the brand & content studio
Fundament Creative in 2018
The key feature of his documentary work is a long-term interest in the documented topic, building social connections with the interviewees and tracking their stories over time. For example, on the story of Lukáš Hirka, a modern-day war veteran with a brain injury, he has been working for ten years.
Petr’s work has long demonstrated active interest in the psychological aftermath of the Chernobyl nuclear accident in northern Ukraine. In 2014, he collected stories of people on Maidan who were confronted with extreme violence on the streets of Kyiv. Since 2015, he has travelled to the Donbas region of western Ukraine to look into the gloomy depths of war trauma.
For a long time, he has been cooperating with the legend of photojournalism,
Antonín Kratochvíl. Under his supervision Petr was nominated for the prestigious VII Agency Mentor program in 2014.
In the Czech Republic, Petr cooperates with the prestigious NGOs Post Bellum and Memory of Nations, for which he photographs portraits and documentary series about former political prisoners. In 2024, he began working with the Academy of Sciences Czech Republic.
EDUCATION
2019 Graduated Creative Photography, ITF/Silesian University, Opava
1997 Graduated Journalism and Reporting, VOŠ specializační, České Budějovice
COURSES
2004 North Herdforshire College, UK
2000 Prague School of Photography
WORK
From 2018 Founder & Content Director, Fundament Creative studio
2017 Creative Director & Photo Editor, ČILICHILI magazine
2008–2017 Art Director & Photo editor, Boomerang Publishing
2006–2008 Art Director, The Farm studio, London
2005–2006 Creative Graphic Designer, Lidové noviny
2002–2004 Executive Art Director, Wolters Kluwer
1998–2002 Staff Photographer, Deníky Bohemia
